A CRM solution for tourism and retail (accommodation, hospitality, and retail industries). Natively integrated with Laserline*ERP, as well as with external providers for mass-mailing, web, and mobile applications.
Key functionalities:
- Administration, permissions, and security - centralized management of master data, users, roles, and granular access rights at the application object level, with complete control over personal data access and GDPR compliance (anonymization and data portability on request)
- Automation and auditing - Job Manager for periodic processing (ETL, point calculation, segmentation, newsletter subscriptions…) with a full audit trail of all data changes and system activity tracking
- Advanced customer database - detailed profiles with attributes, contacts, and info groups, featuring automated duplicate recognition and merging for a unified and accurate single customer view
- Loyalty program - management of physical and digital cards, point schemes, rewards, transfers, and point expiration with flexible accrual and redemption rules
- Segmentation and B2B analytics - automated customer profiling based on revenue, habits, and value, multi-criteria ABC analysis, and tracking of key performance indicators in tourism and retail (revenue, overnight stays, purchase frequency, financial indicators)
- Campaigns and advanced analytics - management of newsletter and push campaigns, response tracking down to the click level, and advanced user and system analytics for informed decision-making
